Cyber Monday, which falls on the Monday right after Thanksgiving, is quickly becoming one of the most lucrative shopping days for online and e-commerce retailers. According to Fortune, Cyber Monday sales hit a record high of $3.45 billion in 2016.
If you want to profit nicely, then now is the time to prepare for Cyber Monday sales. You might not be thinking if logistics and shipping when planning for this big day, however, it should be at the top of your list. Last year, Amazon raked in $80 billion on Cyber Monday. One of the reasons for Amazon’s success is the fact that the online giant offers fast, dependable delivery. Below are three shipping tips that will help you have a profitable Cyber Monday.
#1 Make Customers Happy With Free Shipping
When it comes to holiday shopping, many customers expect free shipping. In fact, many shoppers consider it a must-have when looking for online deals. Offering free shipping and returns can be a great way to attract and retain new customers.
#2 Offer Hassle-Free Returns
It is wise to offer easy, free returns with no restocking fees. Although it might seem cost-prohibitive especially for smaller e-commerce retailers, it is worth every penny. If your customers don’t like your return policy, then you’ll lose sales to a company that does offer a return policy that is more customer-friendly.
#3 Be Prepared For International Shipping
Cyber Monday has quickly become a worldwide shopping event thanks to the rise of e-commerce. Many traditional retailers and merchants have discovered that global sales are quite profitable. If you sell items to international customers, choose a shipping partner that is adept at shipping globally. Make sure they are prepared and ready to handle an influx of international shipping orders.